# Apple — iPhone 17 Reveal

A wordless product reveal that opens from black on a purple petal wallpaper, slides the phone in from the edge, then tours the lock screen, side-button actions, Dynamic Island and camera features before fanning the colours and fading out.

- Code: LN-0091
- Kind: Launch film
- Format: UI motion film
- Brand: Apple
- Length: 32.7s · 16 beats · 29.4 beats/min · 5 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Device mockups, Premium, Minimal, Push-ins, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=-JH1V8cbAXo
- Full breakdown: https://cutmap.co/v/apple-iphone-17-reveal

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-17-reveal.