# Apple — iPhone 17e Durability Drop

A vertical social cut where a pink glitter ball rolls off a table and the film follows it down, then swaps it for an iPhone 17e that lands face down on the floor. Two short lines of white type deliver the claim and the product name, and the Apple logo closes it.

- Code: SO-0088
- Kind: Social cut
- Format: Live-action product film
- Brand: Apple
- Length: 11.3s · 8 beats · 42.3 beats/min · 0 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, One continuous camera, Minimal, Captions, No voiceover, Product macro, Slow and deliberate, Sound-design-led
- Original: https://www.youtube.com/watch?v=F7jRqt35Aao
- Full breakdown: https://cutmap.co/v/apple-iphone-17e-durability-drop

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-17e-durability-drop.