# Apple — iPhone 17e hamster storage short

A vertical short where a hamster stuffs its cheeks with food, a literal picture of 'a whole lot of storage', before a phone lands in frame and the film ends on the iPhone 17e name and the Apple logo.

- Code: SO-0091
- Kind: Social cut
- Format: Live-action product film
- Brand: Apple
- Length: 11.5s · 5 beats · 26.1 beats/min · 0 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Humorous, Photoreal, Push-ins, Minimal, Product macro, No voiceover
- Original: https://www.youtube.com/watch?v=WJxDLtYwVsk
- Full breakdown: https://cutmap.co/v/apple-iphone-17e-hamster-storage-short

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-17e-hamster-storage-short.