# Apple — iPhone 5 Music Everyday

A 61-second music-led live-action ad with no voiceover and no product close-ups. Strangers across cities listen on white earbuds and start to move, building from a hand tapping the air to full dancing, then ending on the word 'iPhone' and the Apple logo.

- Code: AD-0100
- Kind: Ad
- Format: Montage
- Brand: Apple
- Length: 61.0s · 26 beats · 25.6 beats/min · 25 hard cuts
- Industry: Consumer electronics, Music
- Style: Live action, Music-led, Beat-synced edit, No voiceover, Cinematic, Emotional, Fast cutting, Match cuts
- Original: https://www.youtube.com/watch?v=ZGjEr6_OCEY
- Full breakdown: https://cutmap.co/v/apple-iphone-5-music-everyday

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-5-music-everyday.