# Apple — iPhone Duo launch film

A 66-second product launch film for a foldable iPhone. It opens with a dark macro reveal of the titanium frame and camera, then moves to a white, type-led feature tour with 3D renders and hands-on demos, and ends on the wordmark and the Apple logo.

- Code: LN-0977
- Kind: Launch film
- Format: Feature tour
- Brand: Apple
- Length: 66.0s · 26 beats · 23.6 beats/min · 21 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Premium, Light UI, Kinetic type, Big type, Device mockups, Morph transitions, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=bxSGfpoFP30
- Full breakdown: https://cutmap.co/v/apple-iphone-duo-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-duo-launch-film.