# Apple — iPhone Duo reveal

A 15-second keynote clip that shows a folding iPhone being handled in one hand, opens it into a landscape screen, folds it shut, then pulls back to a presenter on a huge stage with the name 'iPhone Duo' on the screen behind him.

- Code: LN-0196
- Kind: Launch film
- Format: Live-action product film
- Brand: Apple
- Length: 15.7s · 8 beats · 30.5 beats/min · 1 hard cut
- Industry: Consumer electronics, Hardware
- Style: Live action, Product macro, Minimal, Light UI, Phone UI, Device mockups, Premium
- Original: https://x.com/SawyerMerritt/status/2097745935044399126
- Full breakdown: https://cutmap.co/v/apple-iphone-duo-reveal

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-duo-reveal.