# Apple Mac — Great Ideas Start on Mac

A 65-second brand film that begins in a dim apartment and pushes into a blank Pages document until only a blinking cursor fills the frame. It then bursts into a fast collage of real people making things on Macs, and ends on a typed line and the Mac logo. The voiceover is credited to the late Dr. Jane Goodall.

- Code: BR-0047
- Kind: Brand film
- Format: Brand manifesto
- Brand: Apple Mac
- Length: 65.1s · 16 beats · 14.7 beats/min · 20 hard cuts
- Industry: Consumer electronics, Creative studio
- Style: Cinematic, Push-ins, Collage, Match cuts, Minimal, Voiceover, Emotional, Premium
- Original: https://www.youtube.com/watch?v=XOBE3FCyaqU
- Full breakdown: https://cutmap.co/v/apple-mac-great-ideas-start-on-mac

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-mac-great-ideas-start-on-mac.