# Apple — Mac Studio with M5 Max and M5 Ultra

A fast kinetic-type launch film that alternates huge condensed headlines with product and chip shots. It moves from the Mac Studio to M5 Max, M5 Ultra, specs, the ports, and a wall-to-wall-power closing lockup.

- Code: LN-0784
- Kind: Launch film
- Format: Kinetic type film
- Brand: Apple
- Length: 79.6s · 31 beats · 23.4 beats/min · 63 hard cuts
- Industry: Consumer electronics, AI, Hardware
- Style: Kinetic type, Big type, Dark UI, Beat-synced edit, Fast cutting, Music-led, No voiceover, Match cuts
- Original: https://www.youtube.com/watch?v=3uAIqqg8ZHo
- Full breakdown: https://cutmap.co/v/apple-mac-studio-with-m5-max-and-m5-ultra

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-mac-studio-with-m5-max-and-m5-ultra.