# Apple Mac — The journey to great ideas in college

A 93-second live-action film that follows four students through a night of failure, from a missed line of code to a deleted draft, and ends when each one finishes and submits. It has no voiceover, and the story is told through close-ups of faces, hands and Mac screens.

- Code: BR-0051
- Kind: Brand film
- Format: Brand manifesto
- Brand: Apple Mac
- Length: 93.5s · 19 beats · 12.2 beats/min · 74 hard cuts
- Industry: Consumer electronics, Education
- Style: Cinematic, Live action, No voiceover, Music-led, Emotional, Match cuts, Fast cutting
- Original: https://www.youtube.com/watch?v=77uoRieSk8s
- Full breakdown: https://cutmap.co/v/apple-mac-the-journey-to-great-ideas-in-college

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-mac-the-journey-to-great-ideas-in-college.