# Apple — MacBook Neo Hello

A 30-second launch film shot on a white tabletop, where hands slide, swap and hand over laptops in four colours. A screen reading 'Hello Neo' opens the product, a UI sequence shows it in use, and a price card and logo close it.

- Code: LN-0140
- Kind: Launch film
- Format: Live-action product film
- Brand: Apple
- Length: 30.1s · 19 beats · 37.9 beats/min · 9 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Live action, Playful, Beat-synced edit, Fast cutting, Minimal, Music-led, No voiceover
- Original: https://x.com/tim_cook/status/2029215184364122348
- Full breakdown: https://cutmap.co/v/apple-macbook-neo-hello

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-macbook-neo-hello.