# Apple — MacBook Neo in Citrus (Shorts unboxing)

A 24-second vertical unboxing filmed in a park. A person sits on the grass, opens a shopping bag and a white box, lifts out a citrus-yellow laptop and uses it, with cutaways to flowers and a ladybug. It ends on the laptop closed on the lawn in front of a rainbow sculpture.

- Code: SO-0095
- Kind: Social cut
- Format: Live-action product film
- Brand: Apple
- Length: 23.8s · 11 beats · 27.8 beats/min · 14 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Cinematic, Phone UI, Fast cutting, Product macro, No voiceover, Light UI, Premium
- Original: https://www.youtube.com/watch?v=_fI--z7jPzQ
- Full breakdown: https://cutmap.co/v/apple-macbook-neo-in-citrus-shorts-unboxing

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-macbook-neo-in-citrus-shorts-unboxing.