# Apple — MacBook Neo launch film

A 66-second product film that alternates bold kinetic type cards with hands-on shots of a colourful laptop. Each feature gets one short headline and one visual: colours, aluminum, screen, speed, compatibility, camera, sound, battery.

- Code: LN-0951
- Kind: Launch film
- Format: Feature tour
- Brand: Apple
- Length: 65.8s · 30 beats · 27.4 beats/min · 30 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Kinetic type, Big type, Music-led, No voiceover, Beat-synced edit, Device mockups, Premium
- Original: https://www.youtube.com/watch?v=XvbIACyf_Fc
- Full breakdown: https://cutmap.co/v/apple-macbook-neo-launch-film-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-macbook-neo-launch-film-2.