# Apple — MacBook Neo launch film

A bright, hand-led launch film where laptops in four colours are passed, stacked, opened and stickered on a white set, with no voiceover. It ends on two lines of type and the Apple logo.

- Code: LN-0830
- Kind: Launch film
- Format: Live-action product film
- Brand: MacBook Neo (Apple)
- Length: 35.1s · 17 beats · 29.1 beats/min · 10 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Live action, Minimal, Big type, Beat-synced edit, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=bg3iEHHTGtQ
- Full breakdown: https://cutmap.co/v/apple-macbook-neo-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-macbook-neo-launch-film.