# Apple — MacBook Pro M5 launch film

A 60-second dark-stage product film with no voiceover. Glowing type names each feature (chips, AI, battery, display, camera, ports), and a short real-software clip proves each one. It ends on a quiet MacBook Pro and Apple logo hold.

- Code: LN-0781
- Kind: Launch film
- Format: Feature tour
- Brand: Apple
- Length: 59.9s · 30 beats · 30.1 beats/min · 15 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Dark UI, Premium, Kinetic type, Product macro, Music-led, No voiceover, Minimal, Device mockups
- Original: https://www.youtube.com/watch?v=JlS6RmAJKnE
- Full breakdown: https://cutmap.co/v/apple-macbook-pro-m5-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-macbook-pro-m5-launch-film.