# Apple Pay — Gas Station Dragon

A cinematic live-action spot in which a woman flees a giant dragon, runs out of fuel at a gas station and pays with her iPhone in a few seconds while the attendant ignores the chaos. The product beat is short and the joke carries the film.

- Code: AD-0122
- Kind: Ad
- Format: Live-action product film
- Brand: Apple Pay
- Length: 35.1s · 17 beats · 29.1 beats/min · 15 hard cuts
- Industry: Payments, Fintech, Consumer apps
- Style: Cinematic, Live action, Humorous, Characters, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=gLhwEXW2-7M
- Full breakdown: https://cutmap.co/v/apple-pay-gas-station-dragon

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-pay-gas-station-dragon.