# Apple — Safari Data Trackers

A live-action comedy ad where data trackers are people in silver jumpsuits who physically cling to, lean on and climb over ordinary people as they browse. Safari's privacy protection turns them to shredded confetti, then a short line lands the brand promise.

- Code: AD-0147
- Kind: Ad
- Format: Problem and solution
- Brand: Apple
- Length: 65.1s · 20 beats · 18.4 beats/min · 38 hard cuts
- Industry: Consumer electronics, Consumer apps, Security
- Style: Live action, Cinematic, Humorous, Characters, Music-led, No voiceover, Fast cutting, Premium
- Original: https://www.youtube.com/watch?v=Spb-ka7xrR8
- Full breakdown: https://cutmap.co/v/apple-safari-data-trackers

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-safari-data-trackers.