# Apple — Safari helps block data trackers

A live-action comedy ad in which data trackers are played by people in silver foil suits who ride, shadow and hide behind ordinary people using their phones. A single on-screen line and a burst of silver shards then turn them into a Safari privacy message.

- Code: AD-0151
- Kind: Ad
- Format: Problem and solution
- Brand: Apple
- Length: 35.1s · 20 beats · 34.2 beats/min · 20 hard cuts
- Industry: Consumer electronics, Security
- Style: Live action, Humorous, Cinematic, Characters, Music-led, No voiceover, Premium, Captions
- Original: https://www.youtube.com/watch?v=vb49wc7xbLA
- Full breakdown: https://cutmap.co/v/apple-safari-helps-block-data-trackers

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-safari-helps-block-data-trackers.