# Apple — September Event Recap

A 90-second recap film that runs through a full product event in one pass: a foldable iPhone, the iPhone Pro cameras and chip, Siri, AirPods, Apple Watch and a closing hinge shot. Many sections are framed as a video scrubber with a thumbnail preview, which links the cuts.

- Code: LN-0179
- Kind: Launch film
- Format: Feature tour
- Brand: Apple
- Length: 90.1s · 26 beats · 17.3 beats/min · 66 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Premium, Product macro, Device mockups, Music-led, Fast cutting, No voiceover, Match cuts, Cinematic
- Original: https://x.com/tim_cook/status/2097766713278525689
- Full breakdown: https://cutmap.co/v/apple-september-event-recap

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-september-event-recap.