# Apple — Simple tools for safer screens

A 138-second, no-voiceover feature tour of Apple's child safety tools, told by coloured spheres that stand in for each family member and morph into the real iPhone, iPad and Mac interfaces. Each tool gets its own coloured world, and the film closes on a one-line tagline.

- Code: EX-0036
- Kind: Explainer
- Format: Feature tour
- Brand: Apple
- Length: 137.7s · 28 beats · 12.2 beats/min · 14 hard cuts
- Industry: Consumer electronics, Consumer apps
- Style: Light UI, Device mockups, Morph transitions, Gradients, Music-led, No voiceover, Phone UI, Match cuts
- Original: https://www.youtube.com/watch?v=mHXELsEResE
- Full breakdown: https://cutmap.co/v/apple-simple-tools-for-safer-screens

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-simple-tools-for-safer-screens.