# Apple — The new MacBook Pro with M5 Pro and M5 Max

A live-action launch film that follows a library student, a garage developer, a lab scientist and a film VFX artist, using hands on keys and kinetic type to carry the spec claims. It returns to the library to close on the product and the Apple logo.

- Code: LN-0227
- Kind: Launch film
- Format: Live-action product film
- Brand: Apple
- Length: 100.2s · 26 beats · 15.6 beats/min · 66 hard cuts
- Industry: Consumer electronics, Hardware, Creative studio
- Style: Cinematic, Live action, Kinetic type, No voiceover, Music-led, Beat-synced edit, Premium, Product macro
- Original: https://www.youtube.com/watch?v=GriXfu4tL30
- Full breakdown: https://cutmap.co/v/apple-the-new-macbook-pro-with-m5-pro-and-m5-max

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-the-new-macbook-pro-with-m5-pro-and-m5-max.