# Apple Vision Pro — Hello Vision Pro

A 90-second live-action launch film that follows four people putting on a headset and using it at home, on a sofa, in a hotel room and on a plane. Spatial UI is composited over real rooms, and the film ends on 'Hello Vision Pro' over a wraparound panorama.

- Code: LN-0087
- Kind: Launch film
- Format: Live-action product film
- Brand: Apple Vision Pro
- Length: 90.1s · 19 beats · 12.7 beats/min · 48 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Live action, Device mockups, Music-led, No voiceover, Premium, Emotional, Fast cutting
- Original: https://x.com/tim_cook/status/1665806600261763072
- Full breakdown: https://cutmap.co/v/apple-vision-pro-hello-vision-pro

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-vision-pro-hello-vision-pro.