# Apple — VoiceOver powered by Apple Intelligence

A live-action accessibility film that follows a blind woman through a day, from her kitchen to the subway, and shows five new VoiceOver abilities as small, practical moments. It ends on a black card with a three-word promise and the Apple logo.

- Code: AD-0165
- Kind: Ad
- Format: Live-action product film
- Brand: Apple
- Length: 81.4s · 26 beats · 19.2 beats/min · 35 hard cuts
- Industry: Consumer electronics, AI, Consumer apps
- Style: Live action, Cinematic, Premium, Phone UI, Captions, Music-led, Slow and deliberate, Push-ins
- Original: https://www.youtube.com/watch?v=B3SmsSCvoss
- Full breakdown: https://cutmap.co/v/apple-voiceover-powered-by-apple-intelligence

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-voiceover-powered-by-apple-intelligence.