# Apple Watch — Amanda's True Apple Watch Story

A testimonial film in which one woman tells, in her own words, how Apple Watch heart rate notifications led her to a GP and a leukemia diagnosis. Her story is cut with product, microscope and beach shots, with captions carrying every word and a black Apple Watch logo ending.

- Code: BR-0127
- Kind: Brand film
- Format: Customer story
- Brand: Apple Watch
- Length: 35.1s · 14 beats · 24 beats/min · 11 hard cuts
- Industry: Health, Consumer electronics
- Style: Captions, Emotional, Documentary, Minimal, Light UI, Slow and deliberate, Voiceover
- Original: https://www.youtube.com/watch?v=TVpTonS1QVw
- Full breakdown: https://cutmap.co/v/apple-watch-amanda-s-true-apple-watch-story

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-watch-amanda-s-true-apple-watch-story.