# Apple Watch — Dear Apple

A 2:38 live-action film in which real customers read their own letters to Apple. Each reader is cut into a short scene of the life the letter describes, and the film builds to a swim, mud-run and ballet montage before ending on a stage-light Apple Watch logo.

- Code: BR-0111
- Kind: Brand film
- Format: Customer story
- Brand: Apple Watch
- Length: 158.2s · 51 beats · 19.3 beats/min · 61 hard cuts
- Industry: Consumer electronics, Health, Fitness
- Style: Cinematic, Emotional, Captions, Live action, Slow and deliberate, Premium, Voiceover, Documentary
- Original: https://www.youtube.com/watch?v=N-x8Ik9G5Dg
- Full breakdown: https://cutmap.co/v/apple-watch-dear-apple

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-watch-dear-apple.