# Apple Watch — How Apple Watch Changed Pro Surfing

A documentary-style brand film that follows World Surf League surfers and the staff behind the Championship Tour. It shows Apple Watch as the quiet tool that keeps them informed in the water and on the beach, with no voiceover and almost no product talk.

- Code: BR-0102
- Kind: Brand film
- Format: Brand manifesto
- Brand: Apple Watch
- Length: 154.2s · 17 beats · 6.6 beats/min · 104 hard cuts
- Industry: Consumer electronics, Sport, Media
- Style: Cinematic, Documentary, Slow and deliberate, Music-led, No voiceover, Premium, Captions, Live action
- Original: https://www.youtube.com/watch?v=4Aci0c6-_fg
- Full breakdown: https://cutmap.co/v/apple-watch-how-apple-watch-changed-pro-surfing

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-watch-how-apple-watch-changed-pro-surfing.