# Apple Watch Series 12 — The most accurate heart rate sensing in a wearable

A 63-second kinetic-type launch film that moves through the Series 12 feature set one line of copy at a time. Each feature gets its own colour world (green sensor, teal sleep, purple readiness, battery green), and the film closes on the same product shot it opened with.

- Code: LN-0952
- Kind: Launch film
- Format: Kinetic type film
- Brand: Apple Watch
- Length: 62.7s · 28 beats · 26.8 beats/min · 14 hard cuts
- Industry: Consumer electronics, Health, Hardware
- Style: Kinetic type, Big type, Dark UI, Morph transitions, Product macro, Music-led, No voiceover, Beat-synced edit
- Original: https://www.youtube.com/watch?v=YUPRm0vJAtA
- Full breakdown: https://cutmap.co/v/apple-watch-series-12-the-most-accurate-heart-rate-sensing-in-a-wearable

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-watch-series-12-the-most-accurate-heart-rate-sensing-in-a-wearable.