# Arc Search — Who are the Beatles? (1961)

A period-comedy ad set in 1961 where a flower-crowned woman, stuck on a question a black-and-white TV host cannot answer, finds the answer in seconds on Arc Search. It is shot like a 1960s living-room scene, with a retro TV that cuts in and out of the story and shows the app logo.

- Code: AD-0309
- Kind: Ad
- Format: Problem and solution
- Brand: Arc Search
- Length: 53.4s · 21 beats · 23.6 beats/min · 24 hard cuts
- Industry: Consumer apps, Productivity
- Style: Cinematic, Retro, Humorous, Phone UI, Device mockups, Premium, Characters, Fast cutting
- Original: https://www.youtube.com/watch?v=WnHwOh98mIo
- Full breakdown: https://cutmap.co/v/arc-search-who-are-the-beatles-1961

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/arc-search-who-are-the-beatles-1961.