# Arc'teryx — Welcome to No Wasted Days

A wordless live-action brand film that cuts from a cramped city commute to climbers and snowboarders finding their own routes to the outdoors. It ends on laughter and the 'NO WASTED DAYS' lockup.

- Code: BR-0252
- Kind: Brand film
- Format: Brand manifesto
- Brand: Arc'teryx
- Length: 60.1s · 24 beats · 24 beats/min · 33 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Live action, No voiceover, Music-led, Fast cutting, Emotional, Documentary, Minimal
- Original: https://www.youtube.com/watch?v=sfvJwV-8UJs
- Full breakdown: https://cutmap.co/v/arc-teryx-welcome-to-no-wasted-days

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/arc-teryx-welcome-to-no-wasted-days.