# Arc'teryx — What is GORE-TEX ePE?

A 93-second, wordless fabric explainer. A designer in a workshop inspects an orange shell jacket, and macro cutaways to a layered fabric model show how the ePE membrane is built, how it holds up to water and washing, and where it is worn. It ends on the Arc'teryx and GORE-TEX logos over a snowy cliff.

- Code: EX-0063
- Kind: Explainer
- Format: Feature tour
- Brand: Arc'teryx
- Length: 92.7s · 22 beats · 14.2 beats/min · 44 hard cuts
- Industry: Fashion and beauty, Energy and climate, Retail
- Style: Cinematic, Premium, No voiceover, Music-led, Match cuts, Slow and deliberate, Product macro
- Original: https://www.youtube.com/watch?v=voL0Z36A82I
- Full breakdown: https://cutmap.co/v/arc-teryx-what-is-gore-tex-epe

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/arc-teryx-what-is-gore-tex-epe.