# Arc'teryx — What is ReBIRD™

A 2:24 live-action brand film that follows one red shell jacket from powder runs to wash, repair, trade-in and resale, with each service introduced by a lower-third title card, then closes on the ReBIRD logo.

- Code: BR-0219
- Kind: Brand film
- Format: Brand manifesto
- Brand: Arc'teryx
- Length: 143.6s · 26 beats · 10.9 beats/min · 70 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Live action, Music-led, No voiceover, Premium, Match cuts, Push-ins, Product macro
- Original: https://www.youtube.com/watch?v=UrXs-aBRIJ0
- Full breakdown: https://cutmap.co/v/arc-teryx-what-is-rebirdtm

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/arc-teryx-what-is-rebirdtm.