# Arcade — Introducing Arcade Growth

A 65-second product launch film for Arcade Growth, built from big kinetic headlines on soft gradient backgrounds, each followed by a close-up of the product doing the thing the headline just said. It ends on a customer logo wall, the Arcade button mark and a 'Try it for free' button.

- Code: LN-0391
- Kind: Launch film
- Format: Feature tour
- Brand: Arcade
- Length: 65.6s · 26 beats · 23.8 beats/min · 12 hard cuts
- Industry: SaaS, Marketing, Productivity
- Style: Light UI, Kinetic type, Big type, Gradients, Push-ins, Cursor-led, Music-led, No voiceover
- Original: https://x.com/arcadeaivideo/status/1643631648666157056
- Full breakdown: https://cutmap.co/v/arcade-introducing-arcade-growth

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/arcade-introducing-arcade-growth.