# Arcade — Introducing new creator tools

A 2-minute launch film for a feature release. Kinetic type on soft gradients introduces the product and the problem, three feature cards (Pan and Zoom, Callouts, Blurring) are shown over a blurred product UI and then in use, and three customer talking heads close the film before a call to action.

- Code: LN-0408
- Kind: Launch film
- Format: Feature tour
- Brand: Arcade
- Length: 124.8s · 21 beats · 10.1 beats/min · 7 hard cuts
- Industry: SaaS, Marketing, Productivity
- Style: Light UI, Kinetic type, Gradients, Captions, Push-ins, Minimal, Cursor-led
- Original: https://x.com/arcadeaivideo/status/1681333552028463104
- Full breakdown: https://cutmap.co/v/arcade-introducing-new-creator-tools

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/arcade-introducing-new-creator-tools.