# Artifact — Branded wordmark micro-animation

A 7-second logo animation in which the lowercase wordmark 'artifact' has its middle letters swapped for a stream of small design artefacts, which spread into a row and then collapse into a three-shape mark.

- Code: MO-0002
- Kind: Motion piece
- Format: Logo reveal
- Brand: Artifact
- Length: 7.1s · 6 beats · 50.8 beats/min · 0 hard cuts
- Industry: Design tools, Creative studio
- Style: Minimal, Light UI, Morph transitions, Kinetic type, Music-led, No voiceover, Collage
- Original: https://x.com/YaelBienenstock/status/2020556009186430985?s=20
- Full breakdown: https://cutmap.co/v/artifact-branded-wordmark-micro-animation

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/artifact-branded-wordmark-micro-animation.