# Audi — A2 e-tron, Every detail matters

A quiet launch film that alternates studio close-ups of a pale green hatchback with Paris street footage, then lays the whole car side-on and ends on two lines of type and the four rings. Cuts land on the music, with no voiceover.

- Code: LN-1120
- Kind: Launch film
- Format: Live-action product film
- Brand: Audi
- Length: 41.0s · 21 beats · 30.7 beats/min · 15 hard cuts
- Industry: Automotive, Mobility
- Style: Premium, Minimal, Cinematic, Music-led, No voiceover, Product macro, Fast cutting, Slow and deliberate
- Original: https://www.youtube.com/watch?v=N-wBJudqYoo
- Full breakdown: https://cutmap.co/v/audi-a2-e-tron-every-detail-matters

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/audi-a2-e-tron-every-detail-matters.