# Audi A2 e-tron — Thoughtful in every detail

A 74-second studio film that tours the Audi A2 e-tron feature by feature on seamless pale backgrounds. Cuts land every two seconds or so, and small captions name each detail before the film closes on the tagline and the four rings.

- Code: LN-1157
- Kind: Launch film
- Format: Feature tour
- Brand: Audi
- Length: 73.7s · 30 beats · 24.4 beats/min · 29 hard cuts
- Industry: Automotive, Mobility
- Style: Premium, Minimal, Light UI, Product macro, Push-ins, Slow and deliberate, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=TzNF023-p0E
- Full breakdown: https://cutmap.co/v/audi-a2-e-tron-thoughtful-in-every-detail

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/audi-a2-e-tron-thoughtful-in-every-detail.