# Audi RS 5 — Rewrite the rules

A 60-second brand-and-launch film that spends its first 40 seconds in grainy black-and-white 1965 Newport Folk Festival footage of Bob Dylan going electric, then cuts to colour and the first RS hybrid, the Audi RS 5. The analogy does the selling: Dylan added power to his legacy, and so did Audi.

- Code: AD-0338
- Kind: Ad
- Format: Brand manifesto
- Brand: Audi
- Length: 60.0s · 20 beats · 20 beats/min · 27 hard cuts
- Industry: Automotive
- Style: Cinematic, Monochrome, Grain and texture, Fast cutting, Music-led, No voiceover, Slow and deliberate, Captions
- Original: https://www.youtube.com/watch?v=ahhPUKhnx1Q
- Full breakdown: https://cutmap.co/v/audi-rs-5-rewrite-the-rules

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/audi-rs-5-rewrite-the-rules.