# Audi — Strive for Clarity (Concept C)

A black-and-white short film of a man searching for an idea through offices, stairwells and amphitheatre steps. The Audi Concept C appears only in the last quarter as the answer, and the film ends on the four rings in a dark doorway.

- Code: BR-0187
- Kind: Brand film
- Format: Brand manifesto
- Brand: Audi
- Length: 90.0s · 25 beats · 16.7 beats/min · 22 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Monochrome, Slow and deliberate, Music-led, No voiceover, Premium, Match cuts, Fast cutting
- Original: https://www.youtube.com/watch?v=Bp4u-dT9X5k
- Full breakdown: https://cutmap.co/v/audi-strive-for-clarity-concept-c

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/audi-strive-for-clarity-concept-c.