# Aura — Launch Video

A music-led launch film for a home-decor brand. Kinetic type and colour-block panels build a poem, then 3D-rendered objects and rooms lead into a product-page UI and an orange logo end card.

- Code: LN-0030
- Kind: Launch film
- Format: UI motion film
- Brand: Aura
- Made by: ravie.co
- Length: 39.8s · 22 beats · 33.1 beats/min · 5 hard cuts
- Industry: Retail, E-commerce
- Style: Kinetic type, Big type, Morph transitions, 3D render, Music-led, No voiceover, Pastel, Match cuts
- Original: https://x.com/motionimo/status/2093556429340676129?s=20
- Full breakdown: https://cutmap.co/v/aura-launch-video

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/aura-launch-video.