# Bang & Olufsen — Beoplay E8 2.0 Exist to Create

A 15-second 3D-rendered product film in which a falling earbud ripples a metal surface, tumbles past stone steps, floats through white liquid, then settles in its case and on a wireless charger before an end card.

- Code: AD-0359
- Kind: Ad
- Format: 3D product hero
- Brand: Bang & Olufsen
- Length: 15.1s · 9 beats · 35.8 beats/min · 8 hard cuts
- Industry: Consumer electronics, Music
- Style: 3D render, Premium, Pastel, Music-led, No voiceover, Slow and deliberate, Match cuts, Minimal
- Original: https://www.youtube.com/watch?v=fiXgJqhEJwM
- Full breakdown: https://cutmap.co/v/bang-olufsen-beoplay-e8-2-0-exist-to-create

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bang-olufsen-beoplay-e8-2-0-exist-to-create.