# Bang & Olufsen — Beoplay E8 Sport launch film

A cinematic, no-dialogue launch film in which two night runners push through fog, forest and city, with the earphones almost hidden until a late payoff on a glowing earbud and the charging case.

- Code: LN-1227
- Kind: Launch film
- Format: Live-action product film
- Brand: Bang & Olufsen
- Length: 50.1s · 18 beats · 21.6 beats/min · 8 hard cuts
- Industry: Consumer electronics, Fitness, Music
- Style: Cinematic, Dark UI, Slow and deliberate, Music-led, No voiceover, Product macro, Premium, Live action
- Original: https://www.youtube.com/watch?v=sbk0WdXuFUI
- Full breakdown: https://cutmap.co/v/bang-olufsen-beoplay-e8-sport-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bang-olufsen-beoplay-e8-sport-launch-film.