# Bang & Olufsen — Beoplay Portal, Strap In

A 15-second, single-take-feeling product ad with no cuts and no voiceover. A gamer in a dark blue room puts on Beoplay Portal headphones, plays, reacts and drops into the dark, then the frame resolves into a rim-lit back view with the Bang & Olufsen lockup.

- Code: AD-0386
- Kind: Ad
- Format: Live-action product film
- Brand: Bang & Olufsen
- Length: 15.1s · 6 beats · 23.9 beats/min · 0 hard cuts
- Industry: Consumer electronics, Gaming
- Style: Live action, Cinematic, Premium, Slow and deliberate, One continuous camera, Dark UI, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=vlDG-jipFwk
- Full breakdown: https://cutmap.co/v/bang-olufsen-beoplay-portal-strap-in

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bang-olufsen-beoplay-portal-strap-in.