# Bang & Olufsen — Beosound Edge

A music-led launch film in which one dancer tumbles, floats and climbs through colour-flooded cube rooms, with macro shots of the speaker's touch edge and rear driver bay cut in between. It ends on the product standing on yellow and a Bang & Olufsen wordmark.

- Code: LN-1170
- Kind: Launch film
- Format: Music-video style
- Brand: Bang & Olufsen
- Length: 61.9s · 22 beats · 21.3 beats/min · 24 hard cuts
- Industry: Consumer electronics, Music
- Style: Premium, Bold, Music-led, No voiceover, Product macro, Beat-synced edit, Playful, Slow and deliberate
- Original: https://www.youtube.com/watch?v=f56j4Hd2_uU
- Full breakdown: https://cutmap.co/v/bang-olufsen-beosound-edge

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bang-olufsen-beosound-edge.