# Bang & Olufsen — Beovision Harmony launch film

A calm, music-led product film with no voiceover and almost no copy. Wooden slats part to reveal the B&O mark, then slow camera moves show the Beovision Harmony TV opening its speaker covers in a bare, pale gallery-like room, ending on the brand name over the TV.

- Code: LN-1025
- Kind: Launch film
- Format: 3D product hero
- Brand: Bang & Olufsen
- Length: 32.1s · 10 beats · 18.7 beats/min · 8 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Premium, Minimal, Slow and deliberate, Push-ins, Product macro, Music-led, No voiceover, Cinematic
- Original: https://www.youtube.com/watch?v=16ZYt3MC4OE
- Full breakdown: https://cutmap.co/v/bang-olufsen-beovision-harmony-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bang-olufsen-beovision-harmony-launch-film.