# Bang & Olufsen — Beovision Harmony World Premiere

An 18-second live-action launch teaser for a TV that hides behind wooden-slat covers. A title card on a blurred wall gives way to four slow camera moves around the product in a white gallery space, and the film ends on the wordmark on black.

- Code: LN-1060
- Kind: Launch film
- Format: Live-action product film
- Brand: Bang & Olufsen
- Length: 18.4s · 6 beats · 19.6 beats/min · 4 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Premium, Minimal, Slow and deliberate, Product macro, Cinematic, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=BNHymQij0lk
- Full breakdown: https://cutmap.co/v/bang-olufsen-beovision-harmony-world-premiere

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bang-olufsen-beovision-harmony-world-premiere.