# Bang & Olufsen — Introducing Beoplay A9

A quiet, music-led product film that moves through eight cinematic vignettes of the Beoplay A9 speaker. Each shot gets one small caption naming a feature, ending on the brand name.

- Code: LN-1027
- Kind: Launch film
- Format: Live-action product film
- Brand: Bang & Olufsen
- Length: 30.1s · 9 beats · 18 beats/min · 8 hard cuts
- Industry: Consumer electronics, Music
- Style: Cinematic, Premium, Slow and deliberate, Product macro, Music-led, No voiceover, Captions, Minimal
- Original: https://www.youtube.com/watch?v=5PxJkss6FRk
- Full breakdown: https://cutmap.co/v/bang-olufsen-introducing-beoplay-a9

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bang-olufsen-introducing-beoplay-a9.