# Base — Meet the new Base

A 62-second, music-led brand identity film that builds the new Base look out of one blue square: pixel grids, the wordmark, type specimens, a colour system, an icon set, product UI and a closing tagline. There is no voiceover.

- Code: BR-0037
- Kind: Brand film
- Format: Brand manifesto
- Brand: Base
- Length: 62.1s · 30 beats · 29 beats/min · 38 hard cuts
- Industry: Crypto, Developer tools
- Style: Kinetic type, Big type, Flat 2D, Morph transitions, Beat-synced edit, Fast cutting, Music-led, No voiceover
- Original: https://x.com/base/status/1945608502245994943
- Full breakdown: https://cutmap.co/v/base-meet-the-new-base

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/base-meet-the-new-base.