# BMW — A Tribute To Dedication (The New BMW 7)

A 75-second cinematic launch film with no voiceover. A lone silhouette at dusk leads into a coastal road, then a run through the car's design and interior features, a fast driving montage, and a return to the dusk road for the logo.

- Code: LN-1071
- Kind: Launch film
- Format: Live-action product film
- Brand: BMW
- Length: 75.0s · 20 beats · 16 beats/min · 43 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Music-led, No voiceover, Slow and deliberate, Push-ins, Fast cutting, Whip pans
- Original: https://www.youtube.com/watch?v=If-SN1yG2kE
- Full breakdown: https://cutmap.co/v/bmw-a-tribute-to-dedication-the-new-bmw-7

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-a-tribute-to-dedication-the-new-bmw-7.