# BMW — Curve-Ahead View

A live-action comedy ad in which a goldfish in a plastic bag, a cactus and a spiked jacket ride in the back of a car and panic at every bend, until the Head-up Display shows the curve ahead and the driver takes it smoothly.

- Code: AD-0324
- Kind: Ad
- Format: Problem and solution
- Brand: BMW
- Length: 43.4s · 22 beats · 30.4 beats/min · 25 hard cuts
- Industry: Automotive
- Style: Live action, Humorous, Cinematic, Characters, Fast cutting, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=YwLbvSqfwOo
- Full breakdown: https://cutmap.co/v/bmw-curve-ahead-view

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-curve-ahead-view.