# BMW — Digital Key on Apple Watch

A cinematic, music-led short story of a man squeezing into tight leather trousers, finding he has no pocket for his keys, and leaving them in a bowl because his watch unlocks the car. A fast montage of BMW 'Freude am Fahren' vignettes closes the film.

- Code: AD-0234
- Kind: Ad
- Format: Problem and solution
- Brand: BMW
- Length: 41.7s · 22 beats · 31.7 beats/min · 13 hard cuts
- Industry: Automotive, Consumer electronics
- Style: Cinematic, Premium, Humorous, Music-led, No voiceover, Captions, Push-ins, Fast cutting
- Original: https://www.youtube.com/watch?v=24s8Cp39MGU
- Full breakdown: https://cutmap.co/v/bmw-digital-key-on-apple-watch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-digital-key-on-apple-watch.