# BMW — Dress for success, drive with confidence (The new BMW iX5)

A 99-second live-action film in which two colleagues in suits keep straightening their ties while the new BMW iX5 shows its voice assistant, Zoom screen, Highway Assistant, parking and charging flap. It ends on a tie-adjusting gag and a car-and-logo sign-off.

- Code: AD-0364
- Kind: Ad
- Format: Feature tour
- Brand: BMW
- Length: 99.1s · 20 beats · 12.1 beats/min · 68 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Music-led, Device mockups, Dialogue, Humorous, Live action, Push-ins
- Original: https://www.youtube.com/watch?v=sR64twQf34s
- Full breakdown: https://cutmap.co/v/bmw-dress-for-success-drive-with-confidence-the-new-bmw-ix5

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-dress-for-success-drive-with-confidence-the-new-bmw-ix5.